February 27–28, 2020


The Metropolitan, 66th floor of Willis Tower, 233 S. Wacker Dr., Chicago


Sandage Summit

Thursday, February 27, 2020

(Please note: The Sandage Summit is by invitation only)

1:30 p.m.
Welcome from University of Illinois College of Media Dean Tracy Sulkin

2:00-3:15 p.m.
Themed Discussion 1:
“The Future of Advertising Education and a Market-Based Curriculum”

Moderator: Katie Clark, Senior Assistant Dean for Student Services at the College of Media, University of Illinois

Panelists: Andrew Allen, Experiential Learning Director, at University of Illinois Gies College of Business; Karen Whitehill King, Jim Kennedy Professor of New Media and Josiah Meigs Distinguished Teaching Professor, Department of Advertising and Public Relations, at University of Georgia; Tiffany Leung, advertising senior and president of the University of Illinois chapter of the American Advertising Federation; Professor Hong Cheng, Dean of School of Communication at Loyola University Chicago

3:30-5:00 p.m.
Themed Discussion 2:
“The Future of Advertising Talent Development and Career Advancement”

Moderator: Mike Yao, Professor and Head of the Charles H. Sandage Department of Advertising, University of Illinois

Panelists: Anastasia Anderson, Manager, Associate Account Executives at Amazon Advertising; Gabby Sullivan, Senior Talent Acquisition Associate, at The Trade Desk, Inc.; Maggie McCue, Global Brand & Advertising Executive Board Member, at HUB; Katie Clow, EVP, Integrated Account Leadership & Client Service Director at Energy BBDO; Josh Price, Director of Sales Effectiveness Programs at Effectv

5 p.m.
Networking Gala


Sandage Colloquium

Friday, February 28, 2020

9:00 a.m.
Check-in and continental breakfast

9:15 a.m.
Welcome from Eric Minor, CMO, University of Illinois

9:30-10:15 a.m.
Keynote: The Future of TV Advertising,
presented by Tim Sims, SVP, Inventory Partnerships, The Trade Desk

10:15-11:15 a.m.
Panel: Understanding Audience in a Digital Ecosystem

Chair: Harsh Taneja, Assistant Professor of Advertising, University of Illinois

Panelists: Andrew Lipsman, Principal Analyst, E-Marketer; Henry Webster; Ewa Maslowska, Assistant Professor of Advertising, University of Illinois

11:15 a.m.-12:15 p.m.
Panel: The Future of Branding

Chair: Shachar Meron, Advertising Senior Lecturer, University of Illinois

Panelists: KF Lee, Former CEO, Dentsu-Aegis China; Jacqueline Hitchon, Professor of Advertising, University of Illinois; Rachel Klein, VP Strategic Communications, TransUnion; Jim Misener, President, 50,000 Feet

12:15-1:30 p.m.

Keynote: Leadership & Diversity in Media Advertising, presented by Jack Myers, founder of MediaVillage and Tonise Paul, Chairman, Energy BBDO

1:45-2:45 p.m.
What Do I Do with a Degree in Advertising? Career Choices beyond Agencies in Advertising and Media

Chair: Steve Hall, Advertising Senior Lecturer, University of Illinois

Panelists: Andrew Drake, CEO, Bad Moon Talent; Kyle Welter, Director of Marketing, Tock; John Buysse, Editor, Fortune Magazine; Ashley McGowan, Global Business Equity Lead, Facebook; Chris Cancilla, CCO, ARC Worldwide; Griffin Barra, Sr. Account Executive China Brand Partnerships & Solutions, MiQ; Neva Barra, Sr. Account Manager, Adobe Advertising Cloud; Michael Bojda, Client Partner, Spotify; Aston Hunt, Associate Director of Analytics, Essence Magazine; Brian Kalina, VP Strategic Planning Group, FCB Health

Panel: Should I Go to Grad School? The Value of Graduate Training

Chair: Sela Sar, Professor of Advertising, University of Illinois

Panelists: Rich Pieczynski, Lecturer, Loyola University Chicago; Joseph Yun, Director of Data Science Research Service, Gies College of Business, University of Illinois; Jasmine Moultrie, Advertising Graduate Student, University of Illinois

3:00-4:00 p.m.
Panel: Balancing Creativity and Data Through Design Thinking

Chair: Rachel Switzky, Director, Siebel Center for Design, University of Illinois

Panelists: Terry Kasdan, Founder, atCommunications; Juan Salamanca, Professor of Graphic Design, University of Illinois; Bo Peng, Director, IDEO

4:00-5:00 p.m.
Keynote: Regulations and Ethics when Advertising to Youth, presented by Mary McIlrath, SVP/Partner, C+R Research

Closing remarks from Professor Mike Yao, Head of the Charles H. Sandage Department of Advertising

5:00-8:00 p.m.
Networking Reception

Media Village

Jack Myers

Media Ecologist and Founder: MediaVillage; Advancing Diversity Hall of Honors

Tim SimsJack Myers is a media ecologist and founder of MediaVillage, a future-focused business that connects professionals in the marketing and media industry for building community, education, and solutions for growth. Jack’s ground-breaking research on the first post-Internet generation led to his two best-selling books on shifting gender norms and to his founding of the Advancing Diversity Hall of Honors. He’s a recipient of the George Foster Peabody Award for Journalism.

Jack is recognized as a leading expert on the cultural and economic impact of technology advances on media and marketing. His 1993 book, Adbashing: Surviving the Attacks on Advertising, was a clarion call to the industry to beware of the headwinds that are now buffeting all of business and culture. Over more than forty years he has influenced the decisions of hundreds of global, national and regional companies and organizations. His early experience included senior management roles at Metromedia Outdoor, ABC Radio, CBS-TV and UTV Cable.