#SandageSymposium
Dates
March 31 – April 1, 2022
Location
The Colonnades Club, Memorial Stadium, 1402 S. 1st St., Champaign
MISSION
As the first advertising program in the country, the Charles H. Sandage Department of Advertising at the University of Illinois at Urbana-Champaign continues to position itself at the forefront of advertising education. The 2022 Sandage Symposium invites leaders from across the advertising industry—including our alumni at renowned ad agencies and in the technology sector— to reimagine the curriculum to train advertising leaders of the future.
▶ DAY 1
Sandage Summit
Thursday, March 31, 2022
Doors open at 2 p.m.
2:15 p.m.
Welcome from University of Illinois College of Media Dean Tracy Sulkin
2:30 – 3:15 p.m.
Panel: The Future of Advertising Careers
This panel will discuss current industry trends and emerging career opportunities in advertising.
Panelists: David Slavick, Co-Founder and Partner at Ascendant Loyalty Marketing; Armando Sanchez-Monsivais, Product Specialist at Twitch; Jenna Cooley, Lifecycle Marketing Manager at M1Finance; Tom Browning, President at JLB + Partners; Alex Perrin, General Manager of Trading Strategy at The Trade Desk
3:45 – 4:30 p.m.
Panel: The Future of You
This conversation will focus on career and personal growth beyond the first job and cover issues such as diversity, inclusion, and work-life balance.
Panelists: Toya Mitchell, Manager, Cultural and Inclusive Insights at Kellogg Company; Eric Minor, Chief Marketing Officer at University of Illinois at Urbana-Champaign; Jana Smith, Senior Program Manager, Talent Development at Global Overview; Dani Jackson-Smith, VP, Influencer and Multicultural Marketing at Edelman
5 p.m. Dinner reception
▶ DAY 2
Sandage Symposium
Friday, April 1, 2022
Doors open at 11 a.m.
11:15 a.m.
Welcome: Dr. Yao, Department Head and Professor of Digital Media
11:30 a.m. – 12:15 p.m
Panel: The Future of Recruiting
This panel will discuss and share insights about emerging trends in job seeking and talent acquisition.
Panelists: Kelly French-Strube, Advertising Sales Manager at Effectv; Micah Fancher, Ads Sales Manager at Amazon; Melissa Martel, University Recruiting & Program Management at The Trade Desk; Walker Post, CEO, Co-Founder at Covalent
12:30-2:00 p.m.
Lunch & Networking Reception
Jack Myers
Media Ecologist and Founder: MediaVillage; Advancing Diversity Hall of Honors
Jack Myers is a media ecologist and founder of MediaVillage, a future-focused business that connects professionals in the marketing and media industry for building community, education, and solutions for growth. Jack’s ground-breaking research on the first post-Internet generation led to his two best-selling books on shifting gender norms and to his founding of the Advancing Diversity Hall of Honors. He’s a recipient of the George Foster Peabody Award for Journalism.
Jack is recognized as a leading expert on the cultural and economic impact of technology advances on media and marketing. His 1993 book, Adbashing: Surviving the Attacks on Advertising, was a clarion call to the industry to beware of the headwinds that are now buffeting all of business and culture. Over more than forty years he has influenced the decisions of hundreds of global, national and regional companies and organizations. His early experience included senior management roles at Metromedia Outdoor, ABC Radio, CBS-TV and UTV Cable.
“Advertising is criticized on the ground that it can manipulate consumers to follow the will of the advertiser. The weight of evidence denies this ability. Instead, evidence supports the position that advertising, to be successful, must understand or anticipate basic human needs and wants and interpret available goods and services in terms of their want-satisfying abilities. This is the very opposite of manipulation.”
Charles H. Sandage
“Some Institutional Aspects of Advertising,” Journal of Advertising, 1972
WHY NOW
In a rapidly changing media ecosystem, now is the time to bring together all advertising stakeholders for a summit on envisioning the future of advertising education. The University of Illinois at Urbana-Champaign is actively committed to reimagining undergraduate learning from a human-centered design perspective. The Sandage Symposium will foster such an outcome.