March 31 – April 1, 2022


The Colonnades Club, Memorial Stadium, 1402 S. 1st St., Champaign


As the first advertising program in the country, the Charles H. Sandage Department of Advertising at the University of Illinois at Urbana-Champaign continues to position itself at the forefront of advertising education. The 2022 Sandage Symposium invites leaders from across the advertising industry—including our alumni at renowned ad agencies and in the technology sector— to reimagine the curriculum to train advertising leaders of the future.

See the 2022 Schedule 

Advertising is criticized on the ground that it can manipulate consumers to follow the will of the advertiser. The weight of evidence denies this ability. Instead, evidence supports the position that advertising, to be successful, must understand or anticipate basic human needs and wants and interpret available goods and services in terms of their want-satisfying abilities. This is the very opposite of manipulation.

Charles H. Sandage
“Some Institutional Aspects of Advertising,” Journal of Advertising, 1972


In a rapidly changing media ecosystem, now is the time to bring together all advertising stakeholders for a summit on envisioning the future of advertising education. The University of Illinois at Urbana-Champaign is actively committed to reimagining undergraduate learning from a human-centered design perspective. The Sandage Symposium will foster such an outcome.

Energy BBDO

Tonise Paul

Chairman, Energy BBDO

Tim SimsTonise Paul is Chairman of Energy BBDO and a Director of BBDO Worldwide, the most awarded advertising agency network in the world for creativity and effectiveness.

Prior to becoming Chairman in 2020, Tonise served as President & CEO of Energy BBDO for 24 years, defining and manifesting the agency’s vision to be a “leading-edge creative organization that energizes people and brands.” Her leadership has fueled continual innovation in the agency’s capabilities, resulting in Energy’s growth into a global, multicultural, integrated, award-winning company. Today the agency is fortunate to partner with industry-leading companies, including Bayer, Brown-Forman, Champion, Mars Wrigley, Luxxotica, The National Safety Council and SC Johnson, to build some of the world’s most iconic brands.

Tonise is one of the longest-tenured female CEOs in the advertising industry and was the first female CEO appointed to the BBDO Worldwide Board. She is a champion of women’s and children’s concerns, sitting on the boards of the U.S. Fund for UNICEF and the Off the Street Club. She has been recognized as “Advertising Woman of the Year” by the Chicago Advertising Federation, included in 40 Under 40 by Crain’s, and named one of the 30 most powerful women in advertising by Business Insider. She is the current Chairman of the Board of the Executives’ Club of Chicago, and a member of the Chicago Network, the Economic Club, the Commercial Club of Chicago.

C+R Research

Mary McIlrath, Ph. D.

Senior Vice President / Partner, C+R Research

Mary McIlrath, Ph. D.Mary is a Partner at C+R Research, where she has been a qualitative expert since 2003. She is a veteran of the qualitative space, having consulted for the past 20 years with Fortune 500 companies on developing consumer and shopper strategies. Mary collaborates with clients to leverage holistic, custom and syndicated insights into product, service, and communication practices that meet consumers’ and shoppers’ needs and benefit both provider and consumer. Mary is a published author, sought-after speaker, graduate school lecturer, and an academic advisory board member of the Children’s Advertising Review Unit (CARU). She holds a Ph.D. in Communication and Human Development from the University of California-Santa Barbara.

Media Village

Jack Myers

Media Ecologist and Founder: MediaVillage; Advancing Diversity Hall of Honors

Tim SimsJack Myers is a media ecologist and founder of MediaVillage, a future-focused business that connects professionals in the marketing and media industry for building community, education, and solutions for growth. Jack’s ground-breaking research on the first post-Internet generation led to his two best-selling books on shifting gender norms and to his founding of the Advancing Diversity Hall of Honors. He’s a recipient of the George Foster Peabody Award for Journalism.

Jack is recognized as a leading expert on the cultural and economic impact of technology advances on media and marketing. His 1993 book, Adbashing: Surviving the Attacks on Advertising, was a clarion call to the industry to beware of the headwinds that are now buffeting all of business and culture. Over more than forty years he has influenced the decisions of hundreds of global, national and regional companies and organizations. His early experience included senior management roles at Metromedia Outdoor, ABC Radio, CBS-TV and UTV Cable.

Tim Sims

Senior Vice President, Inventory Partnerships

Tim SimsTim Sims is the Senior Vice President of Inventory Partnerships at The Trade Desk, a global advertising technology company.  Tim drives the company’s strategy and execution in creating cutting-edge supply-side collaborations with partners all over the world and across multiple channels including video, audio, mobile, native and display.  Tim has spearheaded The Trade Desk’s Connected TV (CTV) growth, which resulted in CTV spend on The Trade Desk’s platform increasing 9x from 2017 to 2018.  Tim is also influential in driving The Trade Desk’s continued global growth, with a specific focus in the Asia Pacific market, including the company’s launch in China.

Additionally, Tim leads The Trade Desk’s industry-shaping publisher management platform, where advertisers can transact with publishers to buy premium inventory through programmatic channels.

A recognized thought leader, Tim has been quoted and published in a variety of publications, including Adweek, ZDNet, VentureBeat and MediaPost.  He has spoken at conferences including Cannes Lions, DMEXCO, AdvertisingWeek, IAB’s Programmatic Symposium, and Modern Marketing Summit as well as many partner leadership events.

Tim is an advertising technology veteran, having previously served as director of business development at OpenX, and director of media at Spot Runner.

Tim is a graduate of Vanderbilt University and lives and works in New York City.