February 27–28, 2020


The Metropolitan, 66th floor of Willis Tower, 233 S. Wacker Dr., Chicago


Sandage Summit

Thursday, February 27, 2020

(Please note: The Sandage Summit is by invitation only)

1:30 p.m.
Welcome from University of Illinois College of Media Dean Tracy Sulkin

2:00-3:15 p.m.
Themed Discussion 1:
“The Future of Advertising Education and a Market-Based Curriculum”

Moderator: Katie Clark, Senior Assistant Dean for Student Services at the College of Media, University of Illinois

Panelists: Andrew Allen, Experiential Learning Director, at University of Illinois Gies College of Business; Karen Whitehill King, Jim Kennedy Professor of New Media and Josiah Meigs Distinguished Teaching Professor, Department of Advertising and Public Relations, at University of Georgia; Tiffany Leung, advertising senior and president of the University of Illinois chapter of the American Advertising Federation; Professor Hong Cheng, Dean of School of Communication at Loyola University Chicago

3:30-5:00 p.m.
Themed Discussion 2:
“The Future of Advertising Talent Development and Career Advancement”

Moderator: Mike Yao, Professor and Head of the Charles H. Sandage Department of Advertising, University of Illinois

Panelists: Anastasia Anderson, Manager, Associate Account Executives at Amazon Advertising; Gabby Sullivan, Senior Talent Acquisition Associate, at The Trade Desk, Inc.; Maggie McCue, Global Brand & Advertising Executive Board Member, at HUB; Katie Clow, EVP, Integrated Account Leadership & Client Service Director at Energy BBDO; Josh Price, Director of Sales Effectiveness Programs at Effectv

5 p.m.
Networking Gala


Sandage Colloquium

Friday, February 28, 2020

9:00-9:30 a.m.
Check-in and continental breakfast

9:30-10:15 a.m.
Welcome from Professor Mike Yao, Head of the Charles H. Sandage Department of Advertising

Keynote: The Future of TV Advertising, presented by Tim Sims, SVP, Inventory Partnerships, The Trade Desk

10:15-11:15 a.m.
Panel: Understanding Audience in a Digital Ecosystem

Chair: Harsh Taneja, Associate Professor of Advertising, University of Illinois

Panelists: Andrew Lipsman, Principal Analyst, E-Marketer; Henry Webster; Ewa Maslowska, Assistant Professor of Advertising, University of Illinois

11:15 a.m.-12:15 p.m.
Panel: The Future of Branding

Chair: Shachar Meron, Advertising Senior Lecturer, University of Illinois

Panelists: KF Lee, Former CEO, Dentsu-Aegis China; Jacqueline Hitchon, Professor of Advertising, University of Illinois; Rachel Klein, VP Strategic Communications, TransUnion; Jim Misener, President, 50,000 Feet

12:15-1:30 p.m.

Keynote: Leadership & Diversity in Media Advertising, presented by Jack Myers, founder of MediaVillage and Tonise Paul, Chairman, Energy BBDO

1:45-2:45 p.m.
What Do I Do with a Degree in Advertising? Career Choices beyond Agencies in Advertising and Media

Chair: Steve Hall, Advertising Senior Lecturer, University of Illinois

Panelists: Andrew Drake, CEO, Bad Moon Talent; Kyle Welter, Founder, Ukiyo Home; John Buysse, Editor, Fortune Magazine; Ashley McGowan, Marketing, Facebook; Chris Cancilla, CCO, Leo Burnett

Panel: Should I Go to Grad School? The Value of Graduate Training

Chair: Sela Sar, Professor of Advertising, University of Illinois

Panelists: Rich Pieczynski, Lecturer, Loyola University Chicago; Joseph Yun, Director of Data Science Research Service, Gies College of Business, University of Illinois; Jasmine Moultrie, Advertising Graduate Student, University of Illinois

3:00-4:00 p.m.
Panel: Balancing Creativity and Data Through Design Thinking

Chair: Rachel Switzky, Director, Siebel Center for Design, University of Illinois

Panelists: Terry Kasdan, Founder, atCommunications; Juan Salamanca, Professor of Graphic Design, University of Illinois; Bo Peng, Director, IDEO

4:00-5:00 p.m.
Keynote: Regulations and Ethics when Advertising to Youth, presented by Mary McIlrath, SVP/Partner, C+R Research

Closing remarks

5:00-8:00 p.m.
Networking Reception

Media Village

Jack Myers

Media Ecologist and Founder: MediaVillage; Advancing Diversity Hall of Honors

Tim SimsJack Myers is a media ecologist and founder of MediaVillage, a future-focused business that connects professionals in the marketing and media industry for building community, education, and solutions for growth. Jack’s ground-breaking research on the first post-Internet generation led to his two best-selling books on shifting gender norms and to his founding of the Advancing Diversity Hall of Honors. He’s a recipient of the George Foster Peabody Award for Journalism.

Jack is recognized as a leading expert on the cultural and economic impact of technology advances on media and marketing. His 1993 book, Adbashing: Surviving the Attacks on Advertising, was a clarion call to the industry to beware of the headwinds that are now buffeting all of business and culture. Over more than forty years he has influenced the decisions of hundreds of global, national and regional companies and organizations. His early experience included senior management roles at Metromedia Outdoor, ABC Radio, CBS-TV and UTV Cable.

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Kyle Welter

Director of Marketing, Tock

Kyle WelterEqual parts entrepreneur and marketer. After spending 5 years at Google and building two eCommerce businesses, Kyle is now leading marketing at the venture-backed startup Tock—the reservation system that powers the world’s best restaurants including the French Laundry, Alinea, Noma, Eleven Madison Park, and Atelier Crenn.

Ashley McGowan

Global Business Equity Lead, Facebook

Ashley McGowanAshley McGowan is the Global Lead for Business Equality at Facebook. In this capacity, Ashley is responsible for stewarding business actions that will lead to a more diverse and inclusive industry. A graduate of the University of Illinois at Urbana-Champaign, Ashley’s journey has included several creative agencies, Microsoft & Under Armour. Along the way, Ashley founded Coalesce Chicago, the premier professional resource for diverse talent in Chicago. Over the past 12 years, Ashley’s impact has been acclaimed globally including three ADCOLOR recognitions as well as a 2019 ambassador appointment to the Cannes Diversity Collective. For Ashley, life is about leaving your footprints in the sand – if you were to ask her, she’s just at the beginning of the mark she’s looking to leave behind.

Media Village

Jack Myers

Media Ecologist and Founder: MediaVillage; Advancing Diversity Hall of Honors

Tim SimsJack Myers is a media ecologist and founder of MediaVillage, a future-focused business that connects professionals in the marketing and media industry for building community, education, and solutions for growth. Jack’s ground-breaking research on the first post-Internet generation led to his two best-selling books on shifting gender norms and to his founding of the Advancing Diversity Hall of Honors. He’s a recipient of the George Foster Peabody Award for Journalism.

Jack is recognized as a leading expert on the cultural and economic impact of technology advances on media and marketing. His 1993 book, Adbashing: Surviving the Attacks on Advertising, was a clarion call to the industry to beware of the headwinds that are now buffeting all of business and culture. Over more than forty years he has influenced the decisions of hundreds of global, national and regional companies and organizations. His early experience included senior management roles at Metromedia Outdoor, ABC Radio, CBS-TV and UTV Cable.

C+R Research

Mary McIlrath, Ph. D.

Senior Vice President / Partner, C+R Research

Mary McIlrath, Ph. D.Mary is a Partner at C+R Research, where she has been a qualitative expert since 2003. She is a veteran of the qualitative space, having consulted for the past 20 years with Fortune 500 companies on developing consumer and shopper strategies. Mary collaborates with clients to leverage holistic, custom and syndicated insights into product, service, and communication practices that meet consumers’ and shoppers’ needs and benefit both provider and consumer. Mary is a published author, sought-after speaker, graduate school lecturer, and an academic advisory board member of the Children’s Advertising Review Unit (CARU). She holds a Ph.D. in Communication and Human Development from the University of California-Santa Barbara.

Energy BBDO

Tonise Paul

Chairman, Energy BBDO

Tim SimsTonise Paul is Chairman of Energy BBDO and a Director of BBDO Worldwide, the most awarded advertising agency network in the world for creativity and effectiveness.

Prior to becoming Chairman in 2020, Tonise served as President & CEO of Energy BBDO for 24 years, defining and manifesting the agency’s vision to be a “leading-edge creative organization that energizes people and brands.” Her leadership has fueled continual innovation in the agency’s capabilities, resulting in Energy’s growth into a global, multicultural, integrated, award-winning company. Today the agency is fortunate to partner with industry-leading companies, including Bayer, Brown-Forman, Champion, Mars Wrigley, Luxxotica, The National Safety Council and SC Johnson, to build some of the world’s most iconic brands.

Tonise is one of the longest-tenured female CEOs in the advertising industry and was the first female CEO appointed to the BBDO Worldwide Board. She is a champion of women’s and children’s concerns, sitting on the boards of the U.S. Fund for UNICEF and the Off the Street Club. She has been recognized as “Advertising Woman of the Year” by the Chicago Advertising Federation, included in 40 Under 40 by Crain’s, and named one of the 30 most powerful women in advertising by Business Insider. She is the current Chairman of the Board of the Executives’ Club of Chicago, and a member of the Chicago Network, the Economic Club, the Commercial Club of Chicago.

Andrew Lipsman

Principal Analyst, E-Marketer

Andrew LipsmanAndrew Lipsman is a Principal Analyst at eMarketer, focusing on retail and ecommerce. Prior to eMarketer, Andrew was SVP of Marketing & Insights at comScore, overseeing the company’s global marketing insights and thought leadership initiatives. 

He has specialized in several coverage areas in addition to retail, including social media, mobile, digital advertising and cross-platform marketing. Andrew has been a regular contributor to the Journal of Advertising Research and is frequently quoted by leading news organizations such as the New York Times, Wall Street Journal, Advertising Age, CNN, Fortune, Reuters and Bloomberg.

Andrew holds an MBA from Northwestern’s Kellogg School of Management and his undergraduate degree from Duke University.

Henry Webster

SVP, Analytics and Insights

Henry WebsterHenry leads the Analytics and Insights practice at Kelly Scott Madison, a midsize independent media shop in Chicago. Henry specializes in the application of analytics techniques to prove and predict media performance, generate insights for strategy development, and apply data in new and exciting ways. With over a decade of experience, Henry helps drive growth for clients by envisioning new ways data can evolve their business, uncover meaningful information and help quantify the impact that media has on the bottom line. Before coming to Kelly Scott Madison, Henry worked at Starcom and Mindshare in Chicago.

KF Lee

Former CEO, Dentsu-Aegis China; Senior Consultant of G.Sky Consulting

KF LeeKwei-Fen has over 30 years’ experience in media and advertising sectors. She received a MS degree of advertising at University of Illinois in Urbana-Champaign in 1983.

Her professional career covered various roles in Saatchi & Saatchi, Dentsu Young & Rubicam prior to joining Carat Media Taiwan in 2000. Since then she has been promoted from CEO of Carat to CEO of Aegis Group Taiwan in 2004, then to CEO of Greater China in 2006. Following the merger of Aegis Group PLC with Dentsu Inc. in 2013 Kwei-Fen was appointed Chairwoman of Dentsu Aegis Network China till 2017.

Jacqueline Hitchon, Ph.D.

Professor of Advertising, University of Illinois

Jacqueline Hitchon, Ph.D.Professor Jacqueline Hitchon obtained her MBA and Ph.D in Business at UW–Madison, with minors in statistics and psychology. Her research interests have included work on cause-related marketing and political advertising. She has published in such journals as Communication Research, Human Communication Research, Journal of Broadcasting and Electronic Media, Journalism and Mass Communication Quarterly, Political Communication, and Sex Roles. She was instrumental in launching the online master’s degree in Strategic Brand Communication at the University of Illinois in Champaign-Urbana, and currently teaches Advertising and Brand Strategy to undergraduate majors in the Charles H. Sandage Department of Advertising.

Joseph Yun

Research Assistant Professor and Director of Data Science Research Service, Gies College of Business, University of Illinois at Urbana Champaign

Joseph YunJoseph T. Yun’s research is primarily focused on novel computational advertising algorithms, user-centric analytics systems, and societal considerations of AI-based advertising and marketing (e.g. privacy, ethics). Dr. Yun also has appointments in the Charles H. Sandage Department of Advertising and the National Center for Supercomputing Applications. He is also the principal investigator of the Social Media Macroscope, which is an open research environment for social media analytics (, and is the co-founder of a marketing data science company called Marketing AI Partners (

Jas L. Moultrie

Advertising Graduate Student, University of Illinois

Jas L. MoultrieJas graduated from the MS program in Summer 2019. Her thesis, “Commodifying Consciousness: A Visual Analysis and Discussion on Neoliberal Multiculturalism in Advertising,” is a critical investigation of contemporary representations of women of color. As a strategist within the industry, she was responsible for crafting narratives to support corporate branding efforts. Now, as a community strategist, she is driven to affect real, liberatory change.

Andrew Drake

CEO, Bad Moon Talent

Andrew DrakeAfter graduating from Illinois in 2007 (B.S., Advertising), Drake began his career at DDB NY on various accoutns including United Technologies, Lipton, Klondike and Breyers Ice Cream. In 2010, he moved to Los Angeles to work on the PlayStation account at Deutsch LA, which launched his career in video games. Shortly after, Drake began working on the Consumer Marketing team for Call of Duty at Activision. After launching five Call of Duty titles, he began to focus on esports at Activision, Blizzard and MLG on the teams that launched the Call of Duty World League and the Overwatch League. In 2019, Drake co-founded Bad Moon Talent, a talent agency specializing in the players and broadcast talent within the esports industries, where he is currently the CEO.

Terry Kasdan

Founder/Web Developer/Digital Marketer, atCommunications, LLC

Terry KasdanTerry Kasdan founded atCommunications, LLC in Northbrook, Illinois in 1999. Over the course of the last two decades, atCommunications has designed, programmed, hosted and promoted more than 1,000 Web sites, CDs, DVDs, and mobile applications. atCommunications is a Google-certified digital marketing agency partner and a four-time American Graphic Design Award recipient. Terry earned his Master’s degree in advertising from the University of Illinois in 1998 where, as a prestigious James Webb Young Fellow, he also taught two undergraduate campaigns courses. After a stint with in Atlanta, Terry served as Art Director/Digital Graphics Designer for a full-service advertising agency working on projects in a variety of media. Terry left that position in 1999 to found atCommunications. Terry now also serves on the James Webb Young Board, a professional advisory board to the University of Illinois’ Department of Advertising, and guest speaks about digital marketing and emerging technology at high schools, universities, and ad agencies across the Midwest.

John Buysse

Editor, Fortune Magazine

John BuysseJohn Buysse is an audience engagement editor at Fortune. He leads audience strategy and content distribution for Fortune across social media, search, editorial platform partnerships and anywhere else Fortune content is consumed. Buysse joined Fortune in 2017. Prior to that he served as a social media strategist and Arizona’s state digital director for Hillary Clinton’s 2016 presidential campaign, managing Secretary Clinton’s official presence on Instagram, Snapchat and LinkedIn. He began his career as a brand strategist at the advertising agency Ogilvy & Mather. A native of the Chicago area and a graduate of the University of Illinois at Urbana-Champaign’s College of Media, Buysse lived in New York City for several years before returning to Chicago in 2018.

Chris Cancilla

CCO, ARC Worldwide

Chris CancillaChris has built his entire career around architecting award-winning, business-driving campaigns that simultaneously ignite brand love and results. With deep, cross-disciplined experience, he is most inspired by today’s challenge of creating connected brand experiences that engage consumers across multiple points of contact. Prior to Arc, Chris has held senior creative roles at Y&R, Trisect and VSA Partners. He has created memorable work for brands as varied as McDonald’s, Visa, Frito-Lay, Kawasaki, Hilton, Sears, The American Red Cross and the Centers for Disease Control. And his work has been recognized by nearly every industry award — including Cannes Lions.

Jim Misener

Principal and President, 50,000 Feet

Jim MisenerAt 50,000feet, Jim oversees the strategic direction of the global brand consultancy and creative agency as well as business development and client services. With leadership and expertise across financial services, technology, consumer electronics, retail, architecture and design and luxury, Jim works closely with many of 50,000feet’s clients. Prior, Jim held leadership positions at global agencies and consultancies, including EY and Accenture. Jim received a B.A. from the University of Illinois at Urbana-Champaign, completed the AIGA Program for Creative Leaders at Yale University and is a graduate of the Booth Chicago Institute of Management Executive Program at the University of Chicago.

Griffin Barra

Sr. Account Executive – China Brand Partnerships & Solutions, MiQ

Griffin BarraGriffin Barra grew up in San Diego, CA with family roots in Illinois and found the Advertising Department at U of I after a brief stint in Engineering at West Point. Learning about programmatic and entrepreneurship through the unique courses blending computer science and advertising set in motion a career in programmatic media buying and analytics. Griffin began his career at a cross-device identity company called Tapad working in a sales role on their programmatic media team. He moved to MiQ, a programmatic marketing intelligence company, in the spring of 2017 and opened its Chicago office, which has since grown to over 35 employees in Chicago and 750+ globally. After working in sales & solutions with agencies and direct marketers across the midwest, Griffin’s role is now focused on consulting with brands in the US who are marketing to mainland China through a unique suite of Chinese technology, inventory, and data.

Neva Barra

Sr. Account Manager, Adobe Advertising Cloud

Neva BarraNeva Barra is a Senior Account Manager for Adobe Advertising Cloud. She works with clients to buy media, analyze their data, and create personalized experiences for their consumers, specializing in integrations across the Adobe Experience Cloud stack of products. Prior to working at Adobe, Neva was a Media Planner at Digitas, where she handled cross-channel planning for Whirlpool brands including TV, print, and digital. A passionate Illini fan, Neva was on the University of Illinois Cheerleading team during her time at school. This love for movement and fitness has evolved into a side business as a NASM Certified Personal Trainer. When she isn’t in the office or gym, she can be found walking her corgi, Tater Tot, around Chicago!

Michael Bojda

Client Partner, Spotify

Michael BojdaClient Partner within the CPG vertical on the Sales team in Spotify’s Chicago office. Michael started his career at Spotify in 2013 as an intern and has worked his way through 4 different positions, working with all of the major media agencies and client directs in the Chicagoland area. College of Media, 2014 alumni. Link to Spotify profile:

Rachel Switzky

Director, Siebel Center for Design

Rachel SwitzkyRachel Switzky is the inaugural director of the Siebel Center for Design. Prior to her current appointment, she has been a global design leader working with Fortune 100 companies over the past 20 years. Most recently, she served as an Executive Director at IDEO, the company who pioneered the concept of design thinking. In this role, she helped teams imagine futures and then put them into action, focusing on digital design, emergent technologies and impact at-scale.

Juan Salamanca, Ph.D.

Professor of Graphic Design, University of Illinois

Juan SalamancaDr. Salamanca is a design researcher and interaction designer who has been experimenting with product aesthetics and information technologies, from both academia and industry, for more than 15 years.

His current research at the Design for Social Viscosity Lab at Illinois is two faceted. One strand inquires for the social and material conditions necessary to foster or hamper cooperation and collaboration in collective practices such as urban commuting. The other explores the visual analysis of large datasets for the achievement of unplanned collective goals.

Dr. Salamanca is currently assistant professor at the School of Art + Design at the University of Illinois at Urbana-Champaign. He holds a doctoral degree from the IIT Institute of Design in Chicago, a master degree in Design Direction from Domus Academy in Milan, Italy, and a BA in Industrial Design at Pontificia Universidad Javeriana in Bogota, Colombia.

Aparna Vani

Senior Director, Product Management, Verizon Media

Aparna VaniAparna Vani is the Senior Director of Product Management at Verizon Media. Aparna leads the Advertising data pipelines for Verizon Media DSP, SSP platforms, building Advertising data lake and business analyst tools for meaningful insights and data driven decisions. Aparna drives Verizon Media Advertising Data group’s strategy and execution in creating world class data processing systems to empower internal and external users to uncover potential value in data. She earned her masters from University of Houston, Computer engineering department.

Bo Peng

Director, IDEO

Bo PengBo is a Director at IDEO focused on the intersection of data science and human-centered design. She is passionate about using data as a resource to improve the way people work, play, and think. Prior to IDEO, Bo was a Partner and Data Scientist at Datascope, a cutting-edge data science consultancy based in Chicago. She is an active member of the local tech community, as founder of the Chicago Women in Machine Learning & Data Science meetup, and former head organizer of the Data Science Chicago meetup. Bo holds an MS in Statistics and a BS in Mathematics, both from The University of Chicago, and was named one of Crain’s 2019 Tech 50.

Karen Whitehill King

Jim Kennedy Professor of New Media and Josiah Meigs Distinguished Teaching Professor, Department of Advertising and Public Relations, University of Georgia

Karen Whitehill KingKaren King teaches courses in media strategy and activation, advertising research and advertising campaigns; she served as the department head at UGA from 2002-2005 and 2006-2010. Her research interests include advertising industry issues and health communication. Prior to joining the faculty at UGA, Karen was a media planner and a research supervisor at FCB/Chicago. She is currently President of the American Academy of Advertising.

Tiffany Leung

AAF Illinois President

Tiffany LeungTiffany Leung is a senior pursuing her B.S. in Advertising and minor in business at the University of Illinois. As President of the largest American Advertising Federation (AAF) chapter in the nation, she has the privilege of mentoring the next generation of advertising talent. Tiffany is also a resident advisor and a Universal Music Group college marketing representative. Her roles and experiences, including her client services internship this summer at R/GA, an innovative and disruptive agency in New York, have pushed her to continue spearheading initiatives that build inclusive communities and help improve the culture of the advertising industry. Aside from her love for advertising, Tiffany is an avid YouTube food vlog viewer, dance documentary enthusiast, and dim sum connoisseur.

Anastasia Argoe Anderson

Manager, Associate Account Executives at Amazon Advertising

Anastasia Argoe AndersonWith more than 16 years in Chicago’s media industry, Anastasia is motivated by helping standout talent break into the world of Amazon and e-commerce. After spending 3 years agency side at Starcom Worldwide, Anastasia dedicated 10+ years in media sales at Woman’s Day Magazine and People Magazine. In 2016, she transitioned to Amazon Advertising and now runs a 6 month AE training program, hiring directly from colleges and universities. Anastasia holds a BA in communications from DePauw University in Greencastle, IN. She is fueled by Diet Coke, her 2 year old son’s laugh and travel with her husband.

Josh Price

Director of Sales Effectiveness Strategy at Effectv

Josh PriceJosh is the Director of Sales Effectiveness Strategy at Effectv. He is responsible for leading the Associate Account Executive Program, which is a 6 month training and skill development curriculum for recent college graduates. He also head up the New Hire Onboarding Program that takes every employee through their first 90 days with the organization. Josh has been at Effective for 7 years and in the media industry for 14.

Rachel Klein

Global VP Strategic Communications, TransUnion

Rachel KleinRachel’s role at TransUnion is really that of Chief Storyteller—to develop, manage and amplify the global strategic narrative and brand around the mission of Information for Good, while fostering deep relationships with industry analysts, working closely with sales and marketing teams, and creating publishing opportunities. Prior, Rachel served as Strategic Director for Avenue, where she led strategic engagements with companies such as Boeing and she has also run her own consultancy firm, and worked client-side with Experian, IBM and Sun Microsystems. Rachel received a B.A. In Marketing Communications and Advertising from Columbia College in Chicago.

Tim Sims

Tim Sims

Senior Vice President, Inventory Partnerships

Tim SimsTim Sims is the Senior Vice President of Inventory Partnerships at The Trade Desk, a global advertising technology company.  Tim drives the company’s strategy and execution in creating cutting-edge supply-side collaborations with partners all over the world and across multiple channels including video, audio, mobile, native and display.  Tim has spearheaded The Trade Desk’s Connected TV (CTV) growth, which resulted in CTV spend on The Trade Desk’s platform increasing 9x from 2017 to 2018.  Tim is also influential in driving The Trade Desk’s continued global growth, with a specific focus in the Asia Pacific market, including the company’s launch in China.

Additionally, Tim leads The Trade Desk’s industry-shaping publisher management platform, where advertisers can transact with publishers to buy premium inventory through programmatic channels.

A recognized thought leader, Tim has been quoted and published in a variety of publications, including Adweek, ZDNet, VentureBeat and MediaPost.  He has spoken at conferences including Cannes Lions, DMEXCO, AdvertisingWeek, IAB’s Programmatic Symposium, and Modern Marketing Summit as well as many partner leadership events.

Tim is an advertising technology veteran, having previously served as director of business development at OpenX, and director of media at Spot Runner.

Tim is a graduate of Vanderbilt University and lives and works in New York City.